The playoffs are when the best from every sport is on full display. The best teams play each other, which often leads to games full of drama that only further entices new fans to continue watching. Unfortunately Major League Baseball has hidden some of the best games of the year from many fans in how it broadcasts the playoffs. Avid fans miss out on great games, but baseball also misses the opportunity to draw in new fans as the majority of games before the World Series are broadcast on cable networks.
The airing of playoff baseball on TBS, Fox Sports 1, the MLB Network, and ESPN has shut out many people from watching great baseball. Yes, plenty of people have access to all or some of these channels to watch the games, but those who do not have to make a choice. They can find a radio station broadcasting the game (personally I love listening to baseball on the radio), go to a restaurant, bar, or friend’s house that is showing the game, or generally miss out except for updates. Going out several nights a week for a few weeks gets expensive quickly, thus pricing many more people out, thus radio or the updates are the most likely options for many people. I am fully aware, as I have stated many times, baseball is a business. Major League Baseball signed contracts with these broadcasters for enormous sums of money for the rights to these games. However, there needs to be a balance between television revenue and making the best weeks on the baseball calendar available to all fans. Broadcasters like ABC (which owns ESPN), NBC, and CBS might have passed on the rights to broadcast playoff baseball. Fox will once again broadcast the World Series, yet it is a shame that for some they will not see a single game of baseball on television from the last day of the regular season until Game 1 of the World Series.
Major League Baseball continuously stresses the importance of growing the game, reaching a younger and more diverse audience. Reaching out through promotions like Players Weekend, programs like RBI (Reviving Baseball in Inner Cities), and highlighting some of the best players like Bryce Harper, Clayton Kershaw, and Jose Altuve are great, but Major League Baseball hurts its own efforts to reach a larger audience by hiding the playoffs from those who choose to not have cable or satellite television and/or those who cannot afford it. If I can only watch sports on the basic channels and the majority of the games I see are football, why would I wait for weeks to see a few games at the end of October when the NFL season is in full swing? Even during the regular season the availability of baseball games is rather spartan.
Major League Baseball has signed contracts with broadcasters and for now can do little to change how the playoffs are broadcast. However, at the end of these contracts a hard look must be taken at whether only premium channels get the games before the World Series is the best for the future of the sport. Major League Baseball should be paid handsomely for the product it provides to broadcasters, but there could be a middle ground where baseball is paid well, yet does not shut out many fans and potential fans from the best games of the year. Baseball needs to be the sport of everyone, not just those that can afford television packages. No one likes blackout rules.